I want this job...

MLB's new social media ambassador (and sidekick)

Apparently Major League Baseball is finally getting into the social media game.

MLB just announced the launch of something they're calling the Fan Cave.  Essentially, they are paying a guy (and a sidekick) to sit around in "the fan cave" and watch pretty much every game of the entire MLB season on 15 TVs and tweet/facebook about it.  It sounds like they'll be doing some interviews with players and fans and hosting parties etc. all in an effort to engage social media savvy baseball fans.

MLB hasn't had much of a social media presence before now.  Sure you can follow them on Twitter or get updates from your favourite teams etc., but this marks their first effort at an original and comprehensive social media campaign.

The coolest thing about this initiative is the fact that they're bringing in an "average joe" to be their social media ambassador.  This guy is just a baseball fan like you and me (ok, maybe just me) and beat out over 10,000 other applicants for the right to live baseball and tell the world about it. 

Anyone that knows MLB knows that they aren't exactly the quickest to adapt to change, but this idea is interesting and refreshing.  I think it's a great idea and has the potential to get a lot of people talking about this guy and his experience.  Good move. 

The only downside to all this is that they picked a Yankees fan.  Do we really need to hear more about the Yankees than we already do?

Still, I'll be following this guy all season long.   @MLBFanCave